dirigido
/dee-ree-HEE-doh/
aimed at

The gift is 'dirigido' (aimed at) a specific person, shown by the tag.
dirigido(adjective)
aimed at
?intended for a specific audience
,targeted
?focused on a group
addressed to
?a letter or message sent to someone
📝 In Action
Este anuncio está dirigido a estudiantes universitarios.
A2This ad is aimed at university students.
Fue un comentario dirigido a su hermano.
B1It was a comment addressed to his brother.
💡 Grammar Points
Matching the Noun
Because this is used as a description, it must match the gender of the thing it describes. If you are talking about a letter (la carta), use 'dirigida'.
❌ Common Pitfalls
Using the wrong connector
Mistake: "dirigido para"
Correction: dirigido a
⭐ Usage Tips
Marketing Essential
Use this word whenever you are discussing a 'target audience' (público dirigido).

A movie or project is 'dirigido' (directed) by someone leading the production.
dirigido(verb)
directed
?a movie or a project
,managed
?a business or team
led
?guiding a group
📝 In Action
He dirigido esta empresa por diez años.
A2I have managed this company for ten years.
La película fue dirigida por Pedro Almodóvar.
B1The movie was directed by Pedro Almodóvar.
💡 Grammar Points
Describing Actions Done
When you use 'dirigido' with the verb 'ser' (to be), you are describing who performed the action. For example: 'Fue dirigido por él' means 'It was directed by him'.
The 'G' to 'J' Spelling Change
The root verb 'dirigir' changes its 'g' to a 'j' when followed by an 'o' or an 'a' to keep the sound consistent. This happens in the 'yo' form and the 'subjunctive' (the wish/mood form).
🔄 Conjugations
subjunctive
imperfect
present
indicative
preterite
imperfect
present
✏️ Quick Practice
💡 Quick Quiz: dirigido
Question 1 of 1
Which sentence correctly says a book is aimed at adults?
📚 More Resources
Frequently Asked Questions
What is the difference between 'dirigido a' and 'dirigido por'?
'Dirigido a' identifies the audience or recipient (e.g., aimed at students), while 'dirigido por' identifies the person in charge (e.g., directed by Steven Spielberg).