Inklingo

publicidad

poob-lee-see-dad/puβliθiˈðað/

advertising

Also: advertisement, ad campaign
NounfA2
A friendly cartoon character standing next to a large, simple poster displaying a single, bright red apple, demonstrating product promotion.

📝 In Action

La publicidad en redes sociales es muy efectiva hoy en día.

A2

Advertising on social media is very effective nowadays.

Queremos contratar una agencia de publicidad para el nuevo producto.

B1

We want to hire an advertising agency for the new product.

Hay demasiada publicidad durante las películas.

A2

There is too much advertising during the movies.

Word Connections

Synonyms

  • anuncio (ad, commercial)
  • mercadotecnia (marketing)

Common Collocations

  • hacer publicidadto advertise, to do promotion
  • agencia de publicidadadvertising agency

publicity, exposure

Also: openness
NounfB1
A bright, golden star figure standing alone on a small stage, intensely illuminated by multiple converging beams of white light, symbolizing widespread public attention.

📝 In Action

El escándalo le dio mucha publicidad al joven actor.

B1

The scandal gave the young actor a lot of publicity.

La prensa exige la publicidad de los resultados de la votación.

C1

The press demands the openness (transparency) of the voting results.

Busca la publicidad de su trabajo para conseguir más clientes.

B2

He seeks publicity for his work to get more clients.

Word Connections

Synonyms

  • atención (attention)
  • notoriedad (notoriety)

Antonyms

Common Collocations

  • dar publicidad ato give publicity to
  • ganar publicidadto gain publicity

Translate to Spanish

✏️ Quick Practice

Quick Quiz: publicidad

Question 1 of 1

Which sentence uses 'publicidad' in the sense of 'public attention' or 'exposure'?

📚 More Resources

👥 Word Family
público(public (adjective/noun))Adjective
publicar(to publish)Verb
publicista(advertiser, publicist)Noun
🎵 Rhymes
📚 Etymology

Comes from the Latin word *publicus*, meaning 'of the people' or 'belonging to the state.' It literally means 'the quality of being public.' This origin explains why it refers both to commercial promotion and general transparency.

First recorded: 15th century (as 'publicidad' in Spanish, though the root is ancient)

Cognates (Related words)

English: publicityFrench: publicité

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Frequently Asked Questions

Is 'publicidad' the same as 'anuncio'?

No, they are related but different. 'Publicidad' is the overall industry or the general act of promoting something (like 'advertising'). 'Anuncio' is the specific, individual piece of content, like the TV commercial, the banner ad, or the poster (like 'an advertisement' or 'an ad').

Why is 'publicidad' feminine?

In Spanish, words that end in the suffix -dad are almost always feminine (like 'libertad', 'universidad', 'verdad'). This ending comes from the Latin suffix -tas, which signals a quality or state, and it makes the word feminine.