publicidad
/poob-lee-see-dad/
advertising
When publicidad means advertising, it refers to the activity of promoting products.
publicidad(noun)
advertising
?The industry or activity of promoting products
advertisement
?A specific piece of promotional material (though 'anuncio' is more common)
,ad campaign
?A series of related advertisements
📝 In Action
La publicidad en redes sociales es muy efectiva hoy en día.
A2Advertising on social media is very effective nowadays.
Queremos contratar una agencia de publicidad para el nuevo producto.
B1We want to hire an advertising agency for the new product.
Hay demasiada publicidad durante las películas.
A2There is too much advertising during the movies.
💡 Grammar Points
Always Feminine
Since 'publicidad' ends in -dad, like most words with this ending, it is always feminine. Use 'la publicidad' or 'mucha publicidad'.
❌ Common Pitfalls
Using 'el' instead of 'la'
Mistake: "El publicidad es molesto."
Correction: La publicidad es molesta. (Remember the -dad ending signals feminine gender.)
⭐ Usage Tips
Action Verb
To talk about the act of advertising, Spanish most often uses the verb 'hacer' (to make/do): 'hacer publicidad'.
When publicidad means publicity, it describes the attention or state of being widely known.
publicidad(noun)
publicity
?The state of being widely known or receiving public attention
,exposure
?The level of visibility something receives
openness
?Transparency in government or official matters
📝 In Action
El escándalo le dio mucha publicidad al joven actor.
B1The scandal gave the young actor a lot of publicity.
La prensa exige la publicidad de los resultados de la votación.
C1The press demands the openness (transparency) of the voting results.
Busca la publicidad de su trabajo para conseguir más clientes.
B2He seeks publicity for his work to get more clients.
💡 Grammar Points
Use with 'Dar'
When talking about giving exposure or attention to something, use the verb 'dar' (to give): 'dar publicidad a algo'.
❌ Common Pitfalls
Confusing 'Publicidad' and 'Publicación'
Mistake: "La publicidad del libro fue un éxito. (If you mean the printed book)"
Correction: La publicación del libro fue un éxito. ('Publicación' means publishing/the printed item; 'publicidad' means the promotion/buzz around it.)
✏️ Quick Practice
💡 Quick Quiz: publicidad
Question 1 of 1
Which sentence uses 'publicidad' in the sense of 'public attention' or 'exposure'?
📚 More Resources
Frequently Asked Questions
Is 'publicidad' the same as 'anuncio'?
No, they are related but different. 'Publicidad' is the overall industry or the general act of promoting something (like 'advertising'). 'Anuncio' is the specific, individual piece of content, like the TV commercial, the banner ad, or the poster (like 'an advertisement' or 'an ad').
Why is 'publicidad' feminine?
In Spanish, words that end in the suffix -dad are almost always feminine (like 'libertad', 'universidad', 'verdad'). This ending comes from the Latin suffix -tas, which signals a quality or state, and it makes the word feminine.