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marketing

mar-keh-teen/ˈmaɾketin/

“marketing” means “marketing” in Spanish (the activity of promoting and selling products or services).

marketing

Also: advertising, merchandising
NounmA2
Latin AmericaSpain
A friendly person handing a colorful gift bag to a happy customer near a storefront.

📝 In Action

Ella trabaja en el departamento de marketing.

A1

She works in the marketing department.

Necesitamos un nuevo plan de marketing para el verano.

B1

We need a new marketing plan for the summer.

El marketing de influencers es muy efectivo hoy en día.

B2

Influencer marketing is very effective nowadays.

Word Connections

Synonyms

  • mercadotecnia (marketing (more formal/technical))
  • mercadeo (marketing (common in Latin America))

Common Collocations

  • marketing digital – digital marketing
  • estrategia de marketing – marketing strategy
  • agencia de marketing – marketing agency

Translate to Spanish

Words that translate to "marketing" in Spanish:

advertising→marketing→merchandising→

✏️ Quick Practice

Quick Quiz: marketing

Question 1 of 3

How do you say 'The marketing is good' in Spanish?

📚 More Resources

👥 Word Family▼
marketero(marketer / marketing-related) — Noun / Adjective
mercadotecnia(marketing) — Noun
mercadeo(marketing) — Noun
📚 Etymology▼

Directly borrowed from the English word 'marketing,' which comes from 'market.' It entered the Spanish language in the mid-20th century as global trade expanded.

First recorded: 20th century

Cognates (Related words)

French: marketingItalian: marketing

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Frequently Asked Questions

Is it 'el marketing' or 'la marketing'?

It is always 'el marketing.' Even though it's an English word, Spanish assigns it a masculine gender.

Do I need to use an accent mark?

The Royal Spanish Academy (RAE) suggests 'márketing' with an accent to match Spanish pronunciation rules, but almost everyone writes it without the accent, as in English.

What is the difference between 'marketing' and 'publicidad'?

Just like in English, 'marketing' is the whole strategy (research, pricing, distribution), while 'publicidad' (advertising) is just the specific act of announcing the product to people.