Inklingo

How to Say "marketing" in Spanish

The most common Spanish word for “marketing” is “marketing” — use this direct loanword when referring to the general business activity of promoting and selling products or services, especially in a modern, international business context.

English → Spanish

marketing

mar-keh-teenˈmaɾketin

nounA2general
Use this direct loanword when referring to the general business activity of promoting and selling products or services, especially in a modern, international business context.
A friendly person handing a colorful gift bag to a happy customer near a storefront.

Examples

Ella trabaja en el departamento de marketing.

She works in the marketing department.

Necesitamos un nuevo plan de marketing para el verano.

We need a new marketing plan for the summer.

El marketing de influencers es muy efectivo hoy en día.

Influencer marketing is very effective nowadays.

A Borrowed Word

This word is taken directly from English. In Spanish, it is treated as a masculine word, so you should always use 'el' (the) or 'un' (a) with it.

Spelling and Accents

While you might see it spelled 'márketing' with an accent to follow Spanish rules, the English spelling 'marketing' is the most widely accepted and used in professional environments.

Using it as a Verb

Mistake: “Estoy marketing mi producto.”

Correction: Estoy haciendo marketing para mi producto.

comercialización

nounB2formal
Use this term when focusing on the broader strategy and process of bringing a product to market and making it available for sale, often implying a more formal or strategic approach.

Examples

La comercialización de este nuevo teléfono empezará el próximo mes.

The commercialization of this new phone will start next month.

vendiendo

ben-DYEN-dohbenˈdjen.do

verbA1informal
Use this verb form only when describing the ongoing action of someone actively selling something, as it's the present participle of 'vender' (to sell).
A close-up view of two hands engaged in a transaction. A vendor's hand holds a single red apple, while a customer's hand places a gold coin into the vendor's palm, illustrating the continuous act of selling.

Examples

Mi hermano está vendiendo su vieja bicicleta.

My brother is selling his old bicycle.

Estuvimos vendiendo limonada toda la tarde para recaudar fondos.

We were selling lemonade all afternoon to raise funds.

La empresa sigue vendiendo mucho a pesar de la crisis.

The company continues selling a lot despite the crisis.

The Continuous Action Form

"Vendiendo" is the gerund, which is the form used to show an action is ongoing. For '-er' and '-ir' verbs, you change the ending to '-iendo'.

Forming the Present Progressive

To say 'I am selling,' you must combine the verb 'estar' (to be, for temporary states) with 'vendiendo': 'Estoy vendiendo.'

Using the wrong 'to be' verb

Mistake: “Soy vendiendo.”

Correction: Estoy vendiendo. Use 'estar' (which means 'to be' in a temporary state) for all continuous actions.

Using the infinitive

Mistake: “Ella está vender el coche.”

Correction: Ella está vendiendo el coche. Remember to always use the '-ndo' form after 'estar'.

Using 'vendiendo' for 'marketing'

The most common mistake is using 'vendiendo' (selling) when you mean the broader concept of 'marketing'. Remember that 'vendiendo' refers only to the act of selling, not the strategic planning and promotion involved in marketing.

Related Translations

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