How to Say "slogan" in Spanish
The most common Spanish word for “slogan” is “lema” — use 'lema' for a memorable phrase that represents a motto, often used in advertising, politics, or as a guiding principle..
lema
/LEH-mah//ˈlema/
Examples
El lema de la compañía es 'Innovación para el futuro'.
The company's slogan is 'Innovation for the future'.
El lema de la Revolución Francesa era 'Libertad, Igualdad y Fraternidad'.
The motto of the French Revolution was 'Liberty, Equality, and Fraternity'.
La empresa cambió su lema para atraer a clientes más jóvenes.
The company changed its slogan to attract younger customers.
Nuestro lema familiar es 'siempre adelante'.
Our family motto is 'always forward'.
The 'Ma' Word Rule
Even though 'lema' ends in an 'a', it is masculine. You must say 'el lema' and 'los lemas'. This is common for Spanish words that come from Greek.
Adjective Agreement
Because the word is masculine, any describing words must also be masculine: 'un lema corto' (a short motto), not 'una lema corta'.
Using 'La' instead of 'El'
Mistake: “La lema es muy pegadizo.”
Correction: El lema es muy pegadizo. Why? Words ending in -ma like lema, problema, and sistema are almost always masculine.
consigna
/kon-SEEG-nah//konˈsiɣna/
Examples
La multitud coreaba la consigna de unidad.
The crowd chanted the slogan of unity.
Los manifestantes repetían la misma consigna una y otra vez.
The protesters repeated the same slogan over and over again.
Nuestra consigna para este año es 'innovación y calidad'.
Our motto for this year is 'innovation and quality'.
El sindicato lanzó una consigna de huelga general.
The union issued a call (slogan) for a general strike.
Always Feminine
Even though it ends in 'a', just remember it's always 'la consigna'. It doesn't change based on who is speaking.
Not just a 'slogan'
Mistake: “Using 'eslogan' for a military order.”
Correction: Use 'consigna' when referring to a specific instruction or a chant used by a group to show unity.
pintada
/peen-TAH-dah//pinˈtaða/
Examples
Encontramos una pintada con un mensaje ecologista en el puente.
We found a slogan with an environmental message painted on the bridge.
Había una pintada política en el muro de la escuela.
There was a political slogan painted on the school wall.
El ayuntamiento borró todas las pintadas del centro.
The city council erased all the graffiti from the downtown area.
Hacer pintadas en edificios históricos es ilegal.
Making graffiti on historical buildings is illegal.
Always Feminine
Even though it comes from a verb, when used as a noun to mean graffiti, it is always feminine: 'la pintada' or 'una pintada'.
Pintada vs. Pintura
Mistake: “Usar 'pintura' para hablar de un mensaje en la calle.”
Correction: Use 'pintada' for street messages or graffiti, and 'pintura' for the liquid paint or an artistic painting on canvas.
Lema vs. Consigna
Related Translations
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