How to Say "ties" in Spanish
The most common Spanish word for “ties” is “conexiones” — use 'conexiones' when referring to personal relationships or contacts that help someone achieve something, especially in a professional or social setting..
conexiones
/koh-nek-SYOH-ness//ko.nekˈsjo.nes/

Examples
Gracias a sus conexiones en la industria, consiguió el puesto fácilmente.
Thanks to her contacts in the industry, she got the position easily.
Es importante cultivar buenas conexiones si quieres triunfar en este campo.
It is important to cultivate good connections if you want to succeed in this field.
Figurative Use
When used in the sense of 'contacts' or 'networking,' the word is often preceded by verbs like 'tener' (to have) or 'hacer' (to make/build).
lazos
/LAH-sohs//ˈlasos/

Examples
Los lazos familiares son muy importantes en nuestra cultura.
Family bonds are very important in our culture.
Queremos estrechar los lazos entre nuestras empresas.
We want to strengthen the ties between our companies.
Using 'lazos' metaphorically
Just like in English, words for physical tying are often used to describe emotional connections.
Internet links
Mistake: “Using 'lazos' for a website link.”
Correction: For a URL or website link, use 'enlace' or 'link'.
Conexiones vs. Lazos
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