Inklingo

How to Say "gimmick" in Spanish

English → Spanish

truco

/troo-koh//ˈtɾuko/

nounB1general
Use 'truco' when referring to a clever tip, hack, or special feature that helps achieve something or makes a task easier.
A person easily reaching a high book shelf by standing on a small, brightly colored step stool.

Examples

Mi abuela me enseñó un truco para que el pan no se seque.

My grandmother taught me a tip/hack so the bread doesn't dry out.

Este programa tiene un truco que acelera la descarga de archivos.

This program has a special feature/gimmick that speeds up file downloading.

Idiomatic Use: 'El truco está en...'

A very common way to give advice is to say 'El truco está en...' (The trick/key is in...), followed by what you need to do.

conejo

co-NE-jo/koˈnexo/

nounB2general
Use 'conejo' when referring to a surprising or deceptive trick, often used in public speaking or performance to gain an advantage or impress.
A gloved hand reaching into a black top hat, pulling out a long, continuous stream of colorful silk ribbons, illustrating a magic trick.

Examples

El político siempre se saca un conejo de la chistera en los debates.

The politician always pulls a rabbit out of the hat (comes up with a surprise solution) in the debates.

Ese jugador es un conejo, siempre hace fintas inesperadas.

That player is a sly dog; he always makes unexpected feints.

Truco vs. Conejo

Learners often confuse 'truco' and 'conejo' because both can refer to a 'trick'. Remember that 'truco' is usually for a helpful, clever method, while 'conejo' implies a more surprising or even deceptive maneuver, often used for effect.

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