How to Say "target group" in Spanish
The Spanish word for “target group” is “segmento” — B2 level.
English → SpanishB2
nounB2formal
a specific demographic being discussed
Examples
Nuestra empresa se enfoca en el segmento de clientes jóvenes.
Our company focuses on the young customer segment.
Este producto no es atractivo para ese segmento de mercado.
This product is not attractive to that market segment.
Analizamos cada segmento de la población por separado.
We analyze each segment of the population separately.
Using 'de' for descriptions
When talking about business, 'segmento' is almost always followed by 'de' and a noun to explain which group you mean (e.g., 'segmento de lujo' - luxury segment).
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