Inklingo

How to Say "exposure" in Spanish

English → Spanish

exposición

nounB2general
Use 'exposición' when talking about being subjected to something, especially something harmful, influential, or a condition like weather or radiation.

Examples

La exposición prolongada al sol es peligrosa.

Prolonged exposure to the sun is dangerous.

publicidad

/poob-lee-see-dad//puβliθiˈðað/

nounB1general
Use 'publicidad' when referring to the visibility or attention something or someone receives, often in a media or public relations context.
A bright, golden star figure standing alone on a small stage, intensely illuminated by multiple converging beams of white light, symbolizing widespread public attention.

Examples

El escándalo le dio mucha publicidad al joven actor.

The scandal gave the young actor a lot of publicity.

La prensa exige la publicidad de los resultados de la votación.

The press demands the openness (transparency) of the voting results.

Busca la publicidad de su trabajo para conseguir más clientes.

He seeks publicity for his work to get more clients.

Use with 'Dar'

When talking about giving exposure or attention to something, use the verb 'dar' (to give): 'dar publicidad a algo'.

Confusing 'Publicidad' and 'Publicación'

Mistake: “La publicidad del libro fue un éxito. (If you mean the printed book)”

Correction: La publicación del libro fue un éxito. ('Publicación' means publishing/the printed item; 'publicidad' means the promotion/buzz around it.)

Exposición vs. Publicidad

Learners often confuse 'exposición' and 'publicidad' by using 'exposición' when they mean media attention. Remember, 'exposición' is about being subjected to a condition or influence, while 'publicidad' is about visibility and public awareness.

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