How to Say "appeal to" in Spanish
The Spanish word for “appeal to” is “atraer” — B1 level. This is a very common word in everyday Spanish.

Examples
Su carisma atrae a mucha gente.
His charisma appeals to many people.
La nueva tienda atrajo a miles de compradores.
The new store lured in thousands of shoppers.
Esa profesión no me atrae en absoluto.
That profession doesn't interest me at all.
Figurative Use
When used figuratively, 'atraer' works like 'gustar' (to like) in reverse. The thing that appeals to you is the one doing the 'attracting.' Example: 'El libro me atrae' (The book attracts me/I'm interested in the book).
Confusing 'Traer' and 'Atraer'
Mistake: “Using 'traer' when you mean 'attract interest.'”
Correction: 'Traer' means 'to bring.' If you want to talk about appeal or charm, you must use 'atraer.' Example: 'La música atrae a los jóvenes' (The music appeals to young people).
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