How to Say "brand identity" in Spanish
The Spanish word for “brand identity” is “imagen” — B1 level. This is a very common word in everyday Spanish.
English → SpanishB1
nounB1
corporate image
Examples
El presidente está tratando de mejorar su imagen después del escándalo.
The president is trying to improve his image after the scandal.
Ella proyecta una imagen de gran confianza y profesionalismo.
She projects an image of great confidence and professionalism.
Necesitamos cambiar la imagen corporativa de la empresa.
We need to change the corporate image (or branding) of the company.
Actions and Image
When talking about building or maintaining a reputation, Spanish often uses verbs like proyectar (to project), mejorar (to improve), or cuidar (to take care of).
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