How to Say "endorsement" in Spanish
The most common Spanish word for “endorsement” is “aprobación” — use 'aprobación' when referring to an official or formal permission or sanction, often from an authority or governing body..
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aprobación
nounA2official support
Use 'aprobación' when referring to an official or formal permission or sanction, often from an authority or governing body.
Examples
Necesitamos la aprobación de la gerencia para comprar el equipo nuevo.
We need the management's approval to buy the new equipment.
respaldo
rehs-PAHL-doh/resˈpaldo/
nounB1formal approval of a person or idea
Choose 'respaldo' for a more general sense of support, backing, or endorsement, particularly for a person, idea, or project, often from a group or community.
Examples
El proyecto cuenta con el respaldo de la comunidad.
The project has the support of the community.
Agradezco tu respaldo en estos momentos difíciles.
I appreciate your support in these difficult moments.
Using the Verb 'Contar con'
We often say 'contar con el respaldo' (to count on the support) when describing someone who has backing.
Aprobación vs. Respaldo
Learners often confuse 'aprobación' and 'respaldo' by using 'aprobación' for general support. Remember that 'aprobación' implies a more official, often bureaucratic, permission, whereas 'respaldo' is broader, indicating backing or encouragement.
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