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How to Say "bullseye" in Spanish

The most common Spanish word for “bullseye” is “blanco” — use 'blanco' when referring to the target itself, or the general area that is being aimed at, rather than the precise center point. It can also mean 'white' as a color..

English → Spanish

blanco

/BLAHN-ko//ˈblaŋko/

nounB1
Use 'blanco' when referring to the target itself, or the general area that is being aimed at, rather than the precise center point. It can also mean 'white' as a color.
A wooden archery target with red and white rings, perfectly struck in the center bullseye by an arrow.

Examples

El arquero le dio al blanco.

The archer hit the target.

Los turistas son un blanco fácil para los estafadores.

Tourists are an easy target for scammers.

Nuestro blanco principal es aumentar las ventas.

Our main objective is to increase sales.

diana

dee-AH-nah/ˈdja.na/

nounB1
Use 'diana' specifically for the exact center of a target, the bullseye itself, which is the most difficult part to hit.
A close-up view of a circular target showing the central bullseye painted red, surrounded by white and black concentric rings.

Examples

El arquero apuntó y golpeó la diana con su primera flecha.

The archer aimed and hit the bullseye with his first arrow.

Si quieres ganar en los dardos, tienes que dar en la diana.

If you want to win at darts, you have to hit the target (bullseye).

Su propuesta dio en la diana; fue exactamente lo que el jefe quería.

His proposal hit the mark; it was exactly what the boss wanted.

Using the Feminine Article

Since 'diana' is a feminine noun, always use 'la' or 'una' before it: 'la diana' (the bullseye) or 'una diana' (a target).

Confusing Target Words

Mistake: “Using 'el objetivo' when referring to a physical target for shooting.”

Correction: Use 'la diana' for the physical spot you aim at in sports. 'Objetivo' usually means a goal or aim.

Target vs. Bullseye

Learners often confuse 'blanco' and 'diana' by using 'blanco' when they mean the precise center. Remember that 'blanco' can refer to the entire target, while 'diana' is exclusively the bullseye.

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