Inklingo

How to Say "brand" in Spanish

English → Spanish

marca

MAR-cah/ˈmaɾka/

nounA1general
Use 'marca' when referring to a company's identity, a product label, or the specific name of a commercial product.
A shiny red apple with a simple, stylized leaf symbol stamped clearly on its side, representing a corporate brand logo.

Examples

¿Qué marca de teléfono usas?

What brand of phone do you use?

Esta marca es famosa por su calidad.

This brand is famous for its quality.

Gender Check

Remember that 'marca' is always feminine, so you must use 'la marca' or 'una marca'.

firma

FEER-mah/ˈfiɾma/

nounB1general
Use 'firma' to refer to a company, especially a professional service provider like a law or accounting firm, or a specific trademark.
A tall, modern, stylized skyscraper representing a large corporate business, set against a bright blue sky.

Examples

Trabaja para una firma de abogados muy prestigiosa.

She works for a very prestigious law firm.

Nuestra firma exporta productos a toda Europa.

Our company exports products all over Europe.

Esta es una firma de ropa de alta calidad.

This is a high-quality clothing brand.

Business Terminology

In business contexts, 'firma' often sounds more formal or specialized than 'empresa' (company) or 'negocio' (business).

enseña

nounB2general
Use 'enseña' for a sign, emblem, or standard, often in a more symbolic or historical context, like a flag or a shop sign.

Examples

La enseña de la ciudad ondeaba sobre el ayuntamiento.

The city's flag/standard waved over the city hall.

Marca vs. Firma

Learners often confuse 'marca' and 'firma'. Remember that 'marca' is the most common word for product brands and company identity, while 'firma' leans towards professional businesses or a more formal 'trademark' designation.

Related Translations

Learn Spanish with Inklingo

Interactive stories, personalized learning, and more.